Box Office: Why 'Smurfs' Failed and 'Going in Style' Beat Expectations!
That's when "The Fate of the Furious"
hits theaters and, most likely, it will dominate the box office for the rest of
April. This weekend, by comparison, not much happened, even though there were
three new wide releases.
If
nothing else, the meh results for this weekend's new features prove the
importance of timing. With potential ticketbuyers hoarding their cash until
next weekend, here's a breakdown of what happened this weekend:
Last week's champ is still riding the wave of
strong word-of-mouth, Alec Baldwin's current omnipresence (he's
been prettymuchinescapable the last few weeks), and the lack of better options.
Sure, with its estimated $26.3 million take this weekend, "Boss Baby"
just edged out "Beauty and theBeast" (an
estimated $25.0 million). Still, "Boss Baby" remains on the rise (in
its second weekend, it actually added 56 screens, for a total of 3,829), while
"Beauty" is finally waning after four weeks in theaters.
