EXCLUSIVE : MTV’S “Fear Factor” Hosted By Ludacris Revived.
The younger-skewing Viacom network has revived Fear Factor with an order for a 12-episode reboot
to be hosted and exec produced by Ludacris, The Hollywood Reporter has
learned. The revival, which will premiere Tuesday, May 30, at 10 p.m., is the
first project to stem from a new overall deal MTV inked with Ludacris.
The new incarnation will flip the script on its
targeted Generation Z audience and instead of gross-out challenges (like eating
worms), will be more playful with the hope of providing a cathartic tension
release along the way. Inspired by urban legends, scary movies and online
videos from the zeitgeist, contestants will be pushed beyond their comfort
zones where their body's physiological responses will take over. Each hourlong
episode will feature eight contestants pairing up in four teams of two — think
siblings, college rivalries, roommates,
“MTV is about celebrating
youth culture, and with the reinvented Fear Factor, we are
putting the power in our audience’s hands to face and overcome their biggest
fears,” MTV, VH1 and Logo president Chris McCarthy said. “We are thrilled to
partner with Ludacris, one of the biggest global stars who has a rich history
with MTV, to energize this franchise for a whole new generation.”